Black Forest Cake

Black Forest Cake

A classic.If you ever want the attention of others, or people to compliment on your outfit, this is the piece to wear.  

A classic.

If you ever want the attention of others, or people to compliment on your outfit, this is the piece to wear.  

Halloween time! 
Our latest creation. 
http://www.fingerfoodjewelry.com/rings/jack-o-latern-ring/

Halloween time! 


Our latest creation. 

http://www.fingerfoodjewelry.com/rings/jack-o-latern-ring/

Our new product. Poutine!Canadians only :p 

Our new product. Poutine!

Canadians only :p 

(Source: )

Hamburger and Coke. Everybody’s favorite  

Hamburger and Coke. 

Everybody’s favorite 

 

Reminder

Things I want to achieve. 

Deal of the week (perhaps through a Fb user poll?)

List a more detailed description page - ring sizes, texture, size (in mm/cm)

Coupons can be used offline

List local pick up as an option (-5)

Add video of product 

In description (and help page) inform customer that paypal automatically handles currency conversion

This is a report from Rank Tracker.
I am not sure when the site was indexed, but I checked the ranking on the 25th of September 2011. 
The graph is from Google.com. It is coming in at 43. 
.Com.au is coming in at 4. 
.ca is coming in at 36.
I typed in “food jewelry” into google. At the bottom of the page there is a related keyword suggestion area. The results are:
Food Jewelry recipes
Polymer food jewelry
Fancy food jewelry
Mini Food jewelry
handmade jewelryI added these keywords to the Rank Tracker program, along with Food Jewelry, Food Jewellery, and Miniature Food jewelry.I  will be only posting results from the keyword “Food Jewelry” on the regular. Any big jumps in rankings for other keywords I’ll post, but I don’t want to bore you with those. I will only post picture results of Google.comI am concentrating on results from Google.com, .com.au, .ca (Worldwide, Australia, Canada, respectively) 

This is a report from Rank Tracker.

I am not sure when the site was indexed, but I checked the ranking on the 25th of September 2011. 

The graph is from Google.com. It is coming in at 43. 

.Com.au is coming in at 4. 

.ca is coming in at 36.


I typed in “food jewelry” into google. At the bottom of the page there is a related keyword suggestion area.
The results are:

Food Jewelry recipes

Polymer food jewelry

Fancy food jewelry

Mini Food jewelry

handmade jewelry

I added these keywords to the Rank Tracker program, along with Food Jewelry, Food Jewellery, and Miniature Food jewelry.

I  will be only posting results from the keyword “Food Jewelry” on the regular. Any big jumps in rankings for other keywords I’ll post, but I don’t want to bore you with those.
I will only post picture results of Google.com

I am concentrating on results from Google.com, .com.au, .ca (Worldwide, Australia, Canada, respectively) 

Small business and promotions

I’m using this platform to write about decisions I make about our small business.
Fingerfood Jewelry is a two man operation where we make jewelry out of polymer clay.
We spend a considerable amount of time on each piece we make. This is a great selling point however it does make the process of making a lot longer.  

My goal is to build an online presence. Even signing up to Tumblr was a part of reaching this goal. 

I want to build the brand so we reach the first page of Google for “food jewelry”.

My strategy is as follows:
Build a Tumblr Page - follow people and network

Build a Squidoo Page - Follow people, earn points, create back links

Interact More on Twitter - I haven’t really used Twitter much in the past. But legendary Glen from Viperchill regards it as his most important social media tool (over facebook). I really want to try this. 

Create a youtube account - post a tutorial, post an introduction to our business

Facebook Ads - Halloween is coming up, so we are celebrating with Jack-o-Latern pumpkin ring. I feel the Facebook ad market for Halloween will be quite competitive so I am not sure how successful this campaign will be. I will post my results. 

Facebook Ads 2 - We have recently moved to Canada. Canadians LOVE poutine. They sell it on every corner from every fast food restaurant (in Montreal anyway). I have a made a Poutine Ring and am really eager to try out Facebook’s Geographical targeting. If we can target those just in Montreal we can build a local following. Montreal is dense with university students (it has 3-4 universities in this small city) and they just happen to be our biggest customers.

Launch a mobile site - Create a mobile website for Fingerfood Jewelry that has all our pictures, and if possible, offers a shop. I’m not too fussed if the shop doesn’t eventuate.

Social media campaign - Using a wordpress plugin that a user automatically shares via Twitter and Facebook  once they put in their email to get a coupon/prize.
The benefits of this is I get their email address for furture email marketing, word spreads via their facebook, Google LOVES social media presence. If I can include my keywords in this plug in I think it could do well.

Craiglist - This is an odd option. Doesn’t look that professional, but I’m considering it. I have thought about this because Craigslist is so massive here in Montreal. Everyone uses it. However, most people use it to find a bargain. I don’t think our jewelry is that expensive, but it certainly is unique and fun which the craigslister may jump on.

By networking this way I am able to build organic backlinks - which in Google’s eyes gives my website trust and authority. With that I can climb the ranks of the search engine results page.  

Our first post celebrating our favourite ring!

Our first post celebrating our favourite ring!